Laws of Psychology Applied to UX: How to Design Better Products Based on Human Behavior

Understanding human behavior is a competitive advantage in the design of digital products. The book Applied Psychology Laws to UX, by Jon Yablonski, translates concepts from cognitive psychology into practical laws that every designer can apply to create more intuitive interfaces.

The laws of Jakob, Fitts, Hick, and Miller, among others, show how our brain reacts in the face of decisions, time, hierarchy, and focus. The content is light, visual, and straight to the point, ideal for those who want to design with more awareness and empathy.

By applying these laws, I was able to:

• Prioritize content based on the law of proximity and similarity

• Reduce friction in long flows based on the Hick's law

• Optimize micro-interactions guided by the Fitts's law

Recommended reading for those who wish to create products that respect people's time, focus, and emotions.